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Sunday 2 November 2008

Toyota Prius Brand: "Another Rumor, Another Dose of Truth"


"The roumors regarding the future Prius brand proved to be false with the following reply posted on Toyota Open Road Blog: "Prius brand a ‘go’ for Toyota," trumpets the headline. Well, we suppose this will generate traffic for LeftLaneNews.com, the site that carried the story. But it also proves that you just cannot believe everything you read on the Internet.

The LLN post tells us, "You can now file this one under ‘confirmed’ as Toyota’s new green brand has been given the green light."

The trouble with this report is that it’s completely false. A reader might suspect that, actually, since the post doesn’t contain the name of a source – or even suggest that there was a source, other than what the post calls "the rumor mill."

What I can confirm is that the possibility of a separate Prius brand is something that we’ve been studying and discussing internally here at Toyota. But no decision about this has been made, no product has been identified, and there certainly has been no timetable established for the rollout of such a brand.

- Irv Miller, Group Vice President, Corporate Communications"

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