The rumor mill has been churning non-stop about the possibility of Toyota spinning-off the Prius nameplate into a separate brand. You can now file this one under “confirmed” as Toyota’s new green brand has been given the green light. The main goal of the Prius brand will be to bring down the price of hybrids. Toyota is said to be aiming to cut the cost of hybrid technology so much that it would only add $500-$1000 in vehicle cost on the retail end.
The original
Anchoring the brand will be the Prius sedan we’ve known for some years now. The 2010 model year will bring a totally redesigned Prius that is set to debut at the 2009 Detroit Auto Show. Along with new sheet metal, the Prius sedan will get a slightly larger motor, moving from a 1.5L to a 1.8L motor. A significant bump in the fuel economy rating is also expected. Whispers of a highway rating anywhere between 60 and 80 mpg have been heard.
With Lithium-ion battery technology still not ready for prime time, the Prius will solider on with a nickel metal hydride battery pack for now.
Big Brother
The first all-new Prius brand vehicle we’ll see will come in the 2012 model year. Based on Toyota’s MC chassis, this vehicle would be larger than current Prius sedan. While design planning is still under way, it’s been said this larger-than-Prius vehicle would come to fruition in a 5-door body style. Possibly something along the lines of Toyota’s foreign market Mark X Zio.
Power is set to come from a new 2.5 liter, four-cylinder, ZR-series motor mated to a next generation version of their Hybrid Synergy Drive. Whether lithium-ion batteries would be ready in time for this car remains to be seen. Pricing for this up-market hybrid should start in the $28,000-$30,000 range.
Little Brother
Toyota will wait until the Yaris is due for a total redesign to launch a smaller-than-Prius vehicle in the 2013 model year. While this new hybrid will share the Yaris chassis, the Prius-brand vehicle is slated to have completely different sheet metal. A 4-door sedan seems to be the format that Toyota will choose for the baby Prius. A vehicle undoubtedly aimed at the Honda Fit Hybrid due in the 2011 model year.
Power will most likely come from a hybridized version of Toyota’s 1.5 liter, four-cylinder. With Toyota aiming for a price point in the upper teens, this model will skip the more expensive lithium-ion batteries in favor of the cheaper, tried and tested, nickel metal hydride battery pack.
Whether any of these vehicles will be plug-in capable remains a question mark. Look for Toyota to officially announce the Prius brand, and possibly show a concept or two, during the upcoming auto show season.
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